This Whole System is wrong Case Study Example | Topics and Well Written Essays - 250 words

This Whole System is wrong - Case Study Example Any employers or organizations that violate those measures are at risk of being punished severely through the imposing of sanctions and other punitive measures. These sanctions may lead to the boycott of our products and consequently a decline in profitability. Apart from the threat posed by sanctions, you are aware that our company has built a good name for itself because of its quality products and good public relations. The issue of poor working conditions in our factories in China might just mess up our reputation and put us at loggerheads with governments and customers. I believe that this is a price that would be too high for the company to pay, considering we can institute reforms in those factories and make it better for workers there. At the same time, I would like to ask for a second look at the ages of some of the workers in those factories. Child labor is illegal, and the employment of underage workers may be detrimental to our hopes for growth and long-term plans. I trust in your ability to make the right call because you have proven yourself as an able, visionary and pragmatic leader. Let us try to balance our ambitions with our methods, because sometimes the end does not usually justify the

Stragetic Management Case Study Example | Topics and Well Written Essays - 3000 words

Stragetic Management - Case Study Example In the long run, they have to convert the brand switchers into their own brand loyal. To meet this objective and to retain the loyal customers, relationship marketing is believed to be of immense help to firms. The effective use of CRM will ensure customer loyalty and convert them into lifelong consumers of the product. CRM is one among the many steps of customerization. The focus of CRM is to establish relationship with customers on an individual and personalized basis and then to treat different customers differently based on their expectations. CRM is the key to success in the present era and it has become the order of the day that customers are given personalized attention and only those organizations can succeed who have been able to build a base of their loyal customers. As per estimate, the cost of affecting a new customer is five times more in comparison to making an existing customer happy. In the present report, an attempt is made to prepare a CRM plan and discuss how effec tively it can be used to attain more customer base and support. Parcel Force Industry, a U K based parcel company is the firm discussed in the report. Parcelforce Worldwide is a leading provider of guaranteed express deliveries. The company has been serving it loyal customers for over 14 years, which provides a vital link for British businesses needing to send express shipments internationally and in the UK. Parcelforce Worldwide is the trade name of the Royal Mail Group. The company is being driven by its commitment and dedication to serve the customers by delivering the high quality services for over 30,000 customers across the country. Over the years there have been many changes in the company's environment- internally, externally and internationally. Many competitors have come up by posing threats and thereby prompting the company to deliver high quality services to the customers. Over the last few years parcel industry in the U K has been transformed into a stage where the customers have many choices to get their goods/ materials reached the desired points. This competitive situation made the company to rethink about its appr oach of marketing and attitude towards consumers. Now the company is striving to attain more loyal customers by delivering high quality services at fair and reasonable price.Executive Summary Because of the development in the parcel industry in the UK and mushrooming of many new players, the business of existing players including Parcelforce worldwide has been affected drastically. Moreover, the switch over of firms from conventional product oriented approach of marketing to customer oriented approach has compounded the situation worse than ever before. Companies have realized that those with less attention to customers are likely to lose customers and eventually lose business. This tendency among the major players tempted them to adopt a new approach of marketing. They have been, rightly mentioned, forced to change over to more customer-centric marketing strategies. In this context, the present report examines how Parcelforce Worldwide can introduce Customer Relationship Management as its new marketing strategy. The report further addresses various key issues that the firm should take care of in the implementation of CRM as a